56 pages 1 hour read

Bittersweet: How Sorrow and Longing Make Us Whole

Nonfiction | Book | Adult | Published in 2022

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Part 2, Chapters 5-6Chapter Summaries & Analyses

Part 2: “Winners and Losers”

Part 2, Chapter 5 Summary: “How Did a Nation Founded on So Much Heartache Turn into a Culture of Normative Smiles?”

Cain dives into the question that drives the chapter, establishing in the first paragraph that the focus will be on the culture of positivity prevalent in the United States. She then introduces Susan David, a Harvard Medical School psychologist who also is a workplace management expert, and who experienced the loss of her father when she was 15 years old. David had initially responded to the death by keeping a straight face and by going about her daily life in as much the same way as possible, all the while feeling devastated at the loss. David never really came to terms with her grief until she was encouraged by an English teacher to express her thoughts in writing. This taught her the importance of paying attention to her own grief. Cain uses David’s story to segue into a discussion of the “tyranny of positivity,” a term David coined and uses to describe the tendency in American culture to insist on putting on a happy face regardless of how one feels inside.

Cain points out that in American culture, there is much celebration of birth while there is not as much acknowledgment of death as there is in other cultures. She provides examples including the Day of the Dead in Mexico. Cain traces this culture of positivity to Calvinism that was prevalent during the founding of the country, which insisted on a binary in which one either lived a life that promised them energy to heaven, making them “winners,” or those whose life of sin doomed them to hell, or what Cain calls “losers.” Calvinism was eventually embraced by a business mindset in which the same kind of binary was dominant, and which ascribed even more value to the notion of winning, as this led to wealth and financial success. In fact, soon many speculated that failure and ruin in business were a direct reflection of flaws in the “loser’s” character. The “losers” were seen as weak; therefore, they supposedly deserved their ruination. With the development of the New Thought movement, a reaction to traditional Calvinism took place. Positivity replaced the fear-driven ethos of Calvinism. Optimism and cheerfulness are hallmarks of the movement that Cain traces to more recent times, showing how the bifurcation between winning and losing manifests in popular culture. Eventually, putting on a happy face became a primary cultural “norm.” Individuals carry on this façade to provide proof that they are certainly not “losers,” even when they might be suffering immensely on the inside.

Cain draws attention to a few examples of people whose outward appearance shows them to be happy, but who are ultimately experiencing some form of suffering on the inside. This is particularly the case on college campuses, and Cain cites a few examples of students who fit this tendency. Intrigued by the question of how students at her alma mater, Princeton, really feel on the inside, Cain decides to visit her school and search for answers. While there, Cain interviews a small group of students and is surprised at their willingness to engage with her questions. She discovers that they use a term, “effortless perfection,” to describe the way one presents themselves to their peers. Effectively, effortless perfection gives the appearance to others that the individual can be successful without ever really trying to be. Keeping up this appearance is a significant aspect of life at Princeton and other elite colleges. The expectation is that one should show self-confidence at all costs, no matter what sort of things might be eating away at a person on the inside. Naturally, this masking of sadness and internal strife creates high levels of pressure, which increases anxiety and other emotional responses.

Part 2, Chapter 6 Summary: “How Can We Transcend Enforced Positivity in the Workplace, and Beyond?”

The chapter begins again with a discussion of Susan David and some of the work that she does with various companies and agencies, including the UN and Google. She focuses on the value of emotional agility in leadership positions. Cain mentions the emotional suppression illustrated in the previous chapter and the term psychologists use for it: amplification. Cain then segues into a discussion of how a slow transformation is taking place in corporations across the United States, signaling a shift away from the dominant, angry boss toward one who is more empathetic and not averse to showing melancholy. She discusses two relevant examples from the business world of leaders, Tim Chang and Lara Nuer, who have learned from experience how a compassionate leadership style creates more personal power, which is the ability to influence others regardless of organizational position, as opposed to positional power, which engenders more transactional force. Both people have more tendencies toward a melancholic temperament, and both have similar experiences with amplification in their childhoods. As each leader sought to learn how to become better at their jobs, they discovered the importance of emotional authenticity rather than masking sadness with some other emotion that expressed their power. They ultimately learned that personal power is a better long-term motivator for leaders to cultivate because it can often result in loyalty and employees taking personal interest in the success of the company. Cain then introduces Rick Fox, a leader on a shell oil rig. She tells Rick’s story, setting it up by suggesting that even in more physically demanding, non-white-collar work, expression of some vulnerability by the leader leads to better results, which in this case was a significant reduction in accident rates on the rig. Cain discusses another success story of a company that integrates openness toward the bittersweet into its work culture, Michigan Billing. She then introduces a social psychologist named James Pennebaker, who researched the effectiveness of expressive writing. His studies conclude that when someone writes down their feelings, they are less likely to feel anxiety and more likely to feel positive emotions. Cain uses this evidence to recommend to her readers that they should likewise take up the habit of journaling.

Cain switches gears and describes her friendship with Susan David. The last part of the chapter finds both Cain and David attending a conference called the “House of Beautiful Business” in Lisbon, Portugal. The mission of the conference is to remind attendees that in the age of smart machines, “being human is the ultimate differentiator” (The Business Romantic Society. Book of Beautiful Businesses, 2019). Cain then discusses a technique that David develops in which a person is asked to write down a negative “I am” statement on a post-it note. She describes how people who attend David’s seminars have different emotional responses to such exercises in vulnerability. The next stage is to put the post-it on their shoes, remove the shoes, and then leave them on the floor beneath a chair. People then rotate and stand over someone else’s notes and are asked to consider another’s “I am” statement and what it would be like to be that person. Cain then describes a day when a tour of Lisbon was being conducted by the group directing the conference. The tour was to trace the life of famed Portuguese poet, Pessoa. Cain and her friend Susan David had missed the departure of the tour. Try as they might, the pair never caught up with the tour; instead, they spent invaluable time together, and during this time, and Cain says that David then became a friend for life. As the chapter closes, Cain advises the reader to write in journals, to try the post-it note exercise, and to consider if loved ones still love them even with all of those negative emotions. Even in a worst-case scenario, Cain insists that there is not something wrong with the entire spectrum of human experience, whether positive or negative, and that both are part of being a human being.

Part 2, Chapters 5-6 Analysis

As Chapter 5 begins, Cain lays out for the reader exactly what her focus will be, which is in part an examination of “America’s culture of positivity” (141) or what her friend Dr. Susan David refers to as a “tyranny of positivity” (160). David sees this as a problem because it creates conditions that imply that outward demonstrations of sadness, or other so-called negative emotions, are undesirable. This cultural expectation also limits the space for expressions of sadness and sorrow, which consequently means that one should be sad in private, if at all, which limits the depth of human connection. To compound The Dangers That Arise When We Don’t Acknowledge Our Negative Emotions, David says that this emotional suppression also stifles personal growth, and eventually those feelings and emotions, if suppressed for long enough, will turn up in unhealthy ways. She cites her own experiences with an eating disorder as evidence and then provides more scientific rationale for her arguments. The idea here reflects one of the book’s central themes that the cultural value of forced positivity inadvertently leads to unintended consequences.

Cain offers proof for the position that Americans are generally unhappy. She says:

We’re less happy than citizens of other countries, and much less happy than we appear…about 30 percent of Americans suffered from anxiety and 20 percent from major depression over their lifetimes, according to the National Institute of Mental Health and the Journal of the American Medical Association, and over fifteen million had taken antidepressants for over five years (144-45).

The evidence here suggests that Cain’s premise is accurate, namely that as Americans put on a happy face, it is not a reflection of their authentic selves. In fact, the culture of positivity enforces the suppression of “negative” emotions such as sadness, about which Susan David says:

[T]he more you try to ignore it…the greater its hold on you. You might think you’re in control of unwanted emotions when you ignore them, but in fact they control you. Internal pain always comes out. Always. And who pays the price? We do. Our children, our colleagues, our communities (161).

Because everyone deals with sorrow and sadness at some point in their lives, if space was created for the expression of these emotions, perhaps some of the numbers mentioned above would improve.

Cain traces the development of this relentless positivity to America’s Calvinist roots, where all anyone could hope for was to work hard and be righteous enough to enter heaven. As the nation industrialized, the “winner/loser” paradigm shifted to financial success instead of the fate of the soul. Cain says, “Calvinism was replaced by the new national religion of business, in which you were predestined not for heaven or hell but for earthly success or failure” (147). This business ethic elevated the appearance of success and promoted the culture of positivity because people believed, and still believe, that demonstrations of weakness limit one’s chances of promotion or taking leadership positions of any kind, which could label the person as a “loser.” Cain points out the inherent flaw in this line of thinking: “We’re often taught to focus on our strengths, not weaknesses. But we shouldn’t confuse a bittersweet temperament, or a ‘negative’ emotional state such as sadness, with weakness” (165). She makes this assertion multiple times in the book, and shows how in American business culture, there is a growing recognition for the need to change how people view being sad.

In Chapter 6, Cain discusses another of the book’s themes: How to Best Respond to Pain. Citing the work of James Pennebaker, Cain argues that an effective way of coping with pain is to write about it. She says, “‘Expressive writing’ encourages us to see our misfortunes not as flaws that make us unfit for worldly success (or otherworldly heaven), but as the seeds of our growth” (175). She discusses some of the studies Pennebaker performed, including one where he worked with 50 recently laid-off engineers. He asked that half the group write about neutral topics and the other half to write everything they were feeling including rage, humiliation, and anger. After a few months, Pennebaker found that “the men who’d written out their cares were three times more likely than the control group to have found work” (174). Cain describes similar research that Pennebaker conducted and in each case, those who wrote about their negative feelings were better positioned to cope with those feelings, and to eventually grow from the experiences. Cain recommends that for those who are experiencing some form of sorrow, and even for those who are not, writing about one’s feelings is a therapeutic and productive way of coping with pain.

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